AI prospecting for field sales reps

There’s gold in
your territory.

You carry a quota and work a territory out of a truck. Paydirt’s AI crew stakes every business in it, deep-reads the ones worth grading, and hands you a ranked strike list: who to call today, and the evidence for exactly why. In minutes, while you watch.

Free first dig. No credit card. Month to month after that.

Live replay · Denver, COCrew working

Real product, not a mockup

This is a real dig.

Screenshots from an actual Paydirt run: an espresso equipment rep working an Austin territory. No staged demo data. This is what lands in your hands.

A real Paydirt strike list for an Austin territory: 20 graded prospects with scores, HOT WARM COLD tiers, and a plain-English reason to call on every card.
20 graded

Every prospect scored 0 to 100 and tiered HOT, WARM, or COLD. You work the list top down.

The reason why

A plain-English reason to call on every card. “Second location announced on website” beats a phone number alone.

Evidence, not vibes

Scores trace to the business’s own website, reviews, and public footprint. Nothing you can’t check yourself.

The Paydirt survey: a research-backed scoring engine built from the rep's pitch, with scoring weights, opportunity signals, disqualifiers, and objection signals.
The surveyYour pitch in, a research-backed scoring engine out. Weights, disqualifiers, objection signals.
The Paydirt dig theater: Scout staking 110 candidates, Digger reading websites, Assayer grading, with a live crew feed streaming every move.
The dig, liveScout stakes, Digger reads, Assayer grades. You watch every move as it happens.
An expanded Paydirt scorecard: the Assayer's written read of the business plus key signals with receipts behind the grade.
Evidence behind every gradeKey signals with receipts. No black box, no trust-us scores.
A Paydirt call brief: the opener, the angle, the likely objections with counters, written from the prospect's own evidence.
One tap before you dialThe opener, the angle, the objections you’ll hear, and the number to lead with.

See it dig

Ninety seconds
in the field.

How the crew sees

Paydirt doesn’t guess.
It looks.

A database gives you a name and a phone number, then calls it a day. The crew reads each candidate’s own website and its public photos and socials to catch the real-world signals a database can’t see. Six plain white work trucks in the yard with no wrap? That’s a business worth calling, and only a set of eyes catches it.

Every grade traces back to something the crew actually saw. No black box, no “trust our algorithm.” You get the evidence, so you know why a prospect is hot before you burn a dial on them.

It reads what’s publicly available and turns it into a read of the business, the kind a sharp rep would build by hand if they had the hours. The crew has the hours.

WebsiteFleet page lists 11 vans. Careers page hiring 2 techs.
PhotosSix trucks in the yard, plain white. No wrap, no logo.
SocialsPosting weekly, jobs in progress. Active and real.

The crew

You talk to the Foreman.
The Foreman runs the crew.

One conversation with the Foreman and it builds your ideal customer profile, then puts five specialists on it. You watch them work in real time.

Surveyor

Researches your market before anyone digs. Why buyers buy, who signs, what they object to.

> mapped 9 buying signals for HVAC fleet owners
Scout

Sweeps your territory and stakes every business that matches the claim.

> 110 businesses staked in Denver, 25 mi
Digger

Reads the candidates worth reading. Fleet pages, team pages, the stuff reps never have time to find.

> fleet page found: 11 vans, hiring 2 techs
Assayer

Grades every prospect on five weighted signals, with the evidence to back each score.

> Peak Heating & Air: 82 · HOT
Tracker

Turns your graded strikes into a ranked call list and lines up the next move on each one.

> 20 strikes ranked · top of the list first

How it works

Claim. Survey.
Dig. Strike.

You never touch a filter panel. Paydirt figures out who your buyer actually is before a single search runs.

01
Stake your claim

Tell the Foreman what you sell, out loud if you want. It asks the questions a great sales manager would.

02
The survey

Your crew researches the market: who buys, why they buy, what makes them hesitate. Your scoring engine, built in minutes.

03
The dig

Drop a pin, set a radius, and watch the crew work your territory in real time. Every stake, every read, every grade, live.

04
The strike list

Ranked prospects, the evidence behind every grade, and exactly why each one is worth your next call.

Any territory

Built for the rep
in the truck.

You run a route, you carry a bag, you know your patch mile by mile. If your buyer has a storefront, a fleet, or a website, the crew works your territory the way you would if you had forty hours a week to prospect.

HVACRoofingSolarPOS & paymentsMed-deviceCommercial equipmentIndustrial partsFleet services

After the strike

The crew stays
on the payroll.

Finding the prospect is half the job. Paydirt works the other half with you, from first dial to closed deal.

Call brief

One tap before you dial: the opener, the angle, the two objections you’ll hear and how to counter them. Plus one ROI number to lead with.

First touch

A cold email or call script written from that prospect’s actual evidence, not a template. You review, you send.

Voice debrief

Get out of the meeting, hold the mic for twenty seconds. Paydirt updates the deal, logs the note, and sets the follow-up. No CRM homework, ever.

Daily dig list

Every morning: fresh strikes, follow-ups due, and deals going quiet, each with the next move attached. You never wonder who to call.

Built by Fathom AI Technologies

The team already arming field sales teams built this crew.

Your whole market read, not a 25-record credit ration. The crew works the entire territory you claim.
Publicly available signals, structured and scored by Fathom’s AI engine into a read you can act on.
Evidence behind every score. Nothing is a black box, so you can trust the call before you make it.

Pricing

Start free.
Scale the crew.

No seats, no credits, no “contact sales.” At $99 your crew works when you do. At $199 it never sleeps. One closed deal pays for years of it.

First dig
$0
  • Full conversation with the Foreman
  • Your ICP surveyed and built
  • One dig on your territory
  • Your top strikes, scored with evidence
Stake your claim
The Crew
$99/month
  • Unlimited digs, every strike unlocked
  • Your ranked call list, built by the Tracker
  • Call briefs, first-touch drafts, voice debriefs
  • Pipeline that fills itself, daily dig list
  • Your Assayer learns from every won and lost deal
Run the crew
Night Crew
$199/month
  • Everything in The Crew, plus:
  • Standing territory watch, new strikes while you sleep
  • Dig the Drive, pre-briefed stops along your route
  • Deep Assay dossiers on any account
  • The Sunday report: your week planned before Monday
Never sleep

Straight answers

Before you
stake a claim.

What do I actually get?

A ranked strike list of the businesses in your territory worth calling today. Every prospect is graded 0 to 100 and tiered HOT, WARM, or COLD, and each grade comes with the evidence behind it: what the crew saw on the business’s own website, photos, and public footprint.

Is my list private to me?

Yes. Your claim, your survey, and your strike list stay yours. We don’t resell your pipeline or hand your territory to the rep down the street.

What if the crew doesn’t find much in my area?

The crew reads what’s publicly available, so a thin market reads thin. Your free first dig shows you exactly what’s there before you pay a dime. If the territory’s dry, you’ll know it up front.

I’m on the road all day. Does it work on a phone?

Yes. Paydirt runs in the browser and as an iPhone app. Digs, strike lists, call briefs, and voice-note deal logging are all built for the truck, not the desk.

Do I install anything or sign a contract?

No install, no contract. It runs in your browser, month to month. Cancel anytime.

What does the free first dig include?

A full conversation with the Foreman, your ICP surveyed and built, one dig on your territory, and your top strikes scored with the evidence. No credit card.

Your territory is
holding out on you.

Join the crew

Reps swapping territories, strikes, and tactics. The crew runs a live dig every day.

Open the Discord